Seongnam FC (“Seongnam”) topped the second round of the 2023 K League Fan Friendly Club Award, which recognizes clubs with the most fan-friendly marketing activities from 14R to 26R.
The Korea Professional Football Association today announced the winners of the second round of the 2023 K League Fan Friendly Club Award. Seongnam took first place with a combined score of 87.8 points in the second edition of the Fan Friendly Club Award, which is based on a combination of judges’ evaluations (40%), journalists’ votes (40%), and fan votes (20%).
This season, Seongnam, which has been laying the foundation for CRM activities through the introduction of a membership program and its website, has been carrying out various club marketing activities with its fans.
During the second period, Seongnam launched a ‘membership service’ and ‘open training day’ to strengthen loyal fans, 카지노사이트 held themed home games such as ‘beer festival’ and ‘office worker day’ in the month of July, and conducted various activities such as ‘Magpie Together’, in which Seongnam FC players personally visited elementary schools in Seongnam.
As a result of these efforts, the team was selected as the top club in the first and second fan friendliness awards in 2023 (1st: 2nd, 2nd: 1st), and the team has been establishing itself as the best fan-friendly club in the K League this season, with a 30.3% increase in supporters in the 2023 season compared to the 2022 season. (Based on 12 home games = 23-year cumulative attendance: 22,452, 22-year cumulative attendance: 17,229, excluding away attendance)
Kim Young-ha, CEO of Seongnam, said, “I’m really happy that more and more fans are supporting Seongnam at the stadium this season through various marketing and activities. We were able to achieve good results in the second round of the ‘Fan Friendly Club Award’ thanks to the support of our fans. For the rest of the season, we will endeavor to reach this year’s goal of 5,000 fans and create a full stadium and make Seongnam the best fan-friendly club in the entire K League 1 and 2.”